“DON’T THINK TWICE” * The Wonder Who * Philips Records (1965)
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From the MCRFB NEWS archive: 1965
NEW YORK — An initial pressing of one million albums — reportedly the largest single order in the history of the business — is in the works for “Help,” the Beatles album scheduled to be released by Capitol Records when the United Artists film of the same name opens Wednesday, August 11.
A previous Beatles’ album, “Beatles IV,” had an initial pressing order of 500,000 copies for the LP.
The film will be accompanied by a publicity barrage calculated to blast the American public out of its homes and into the movie houses.
In New York, Murray the K will introduce the British group on his hour-long TV channel Saturday, August 14. The show will be televised in 40 major markets.
The evening after the telecast, the Beatles will make their much-heralded appearance in New York’s Shea Stadium.
Gary Stevens, WMCA disk jockey (formerly WKNR, Detroit) is conducting a “Beatles Stakes” contest, giving away tickets to the Shea Stadium as prizes. Here’s how it works:
From 7-11 p.m., during Stevens’ show, fans telephone the jockey, guess which Beatle will be talking to them next. Tapes of individual Beatles will be talking to them next. Those who make the correct predictions will win a pair of tickets to the concert. END
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(Information and news source: Billboard; August 14, 1964)


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Special THANKS to Greg Innis for sharing this (’59) Detroit News CKLW newspaper ad with Motor City Radio Flashbacks!
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From the MCRFB news archives: 1967
ATLANTA — The Coca-Cola Co., with its eye on the teen market, is cutting more “youth radio commercials” starring recognized pop artists. The latest of these were released June 29.
Richard Harvey, vice-president and brand manager of Coca-Cola, said the commercials inject product action “where the action is . . . in this growing under-25 soft drink market.”
Sandy Posey and the Young Rascals are the latest names added to the list of stars singing the praises of Coke. Others already utilized include the Supremes, Drifters, Nancy Sinatra, Roy Orbison, the Fortunes, Los Bravos, Petula Clark, Ray Charles, Lesley Gore, Lee Dorsey, the Vogues, Troggs, Joe Tex, and the New Vaudeville Band.
The use of teen talent has paid off with awards. Clio statuettes honored the series of youth radio commercials with two first prizes. Several other regional and national awards were presented.
The original jingle of “Things Go Better With Coke” was recorded by the Limeliters. Still utilizing the same theme, it has given talent some of the broadest radio exposure it has ever enjoyed. Radio DJ’s report a deluge of requests to play the commercials and requests for copies of transcriptions.
The teen-appeal campaign was created by William Backer, vice-president of McCann-Erikson, Inc. END
(Information and news source: Billboard; July 8, 1967).


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